Existing clients: why waiting for an enquiry loses deals
Clients don’t ask for what they don’t know exists. Why the people who know your clients ...
Onboarding salespeople with AI: the company learns first
Onboarding a salesperson used to depend on one manager’s calendar. When we handed that ...
Minimum-term contracts: why customers should know their exit date
Customers on minimum-term contracts forget the cancellation deadline; you don’t. Why a ...
How to use AI in sales for more than writing emails
I pitched the same project twice in one week: in Budapest and in Zagreb.
CRM data entry was never a discipline problem
Your salespeople sell and your CRM stays empty. Why the battle over CRM data entry was ...
Omnichannel marketing: what should stop after a purchase
My new running shoes have been muddy for two days. On your website, they're still waiting ...
Voice agents: what happens after the AI answers the call?
At one of Kinetara’s clients, the call data showed a man who called 35 times in a row. ...
Voice agents vs a human two days late: what customers want
On Tuesday morning I got an email. A friendly, precise, complete answer to the question I ...
Points on every purchase are just a discount in instalments
In March I wrote here about a man at the airport who pulled a gleaming Lufthansa card out ...
Loyalty programme proof: the customers who never got it
“How will I know the programme makes me sell more? And not just that I’ve moved shoppers ...
Claudeforce: what it means for companies on HubSpot
On Wednesday, Marc Benioff and Dario Amodei announced Claudeforce during Salesforce’s ...
'Members spend 3x more' proves nothing about loyalty
Not long ago, an ad from a well-known Slovenian retailer caught my eye. It celebrated the ...