Points on every purchase are just a discount in instalments
Redemption is high, the programme is growing, and points still eat your margin. Why they ...
'Members spend 3x more' proves nothing about loyalty
Not long ago, an ad from a well-known Slovenian retailer caught my eye. It celebrated the ...
Why Companies Punish Loyal Clients
Toward the end of the month, my phone reliably reminds me that I have used almost all of ...
Why "Gold" Hates the Lucky Ones
Last Saturday, I was in the check-in line at the airport with my wife, lugging overweight ...
Loyalty Programs: Do We Really Need Another Mobile App?
A few months ago, during the debate over government-issued computers for underprivileged ...
Loyalty Program or Just a Discount Card?
After listening to the latest episode of our FrodX podcast "RASTezanje" (currently ...
Routine as a Key to Customer Loyalty: Lessons from My Sacred Mountain
On May 7, 2024, I decided to climb St. Jacob for unknown reasons. From that day until the ...
Customers don’t remember discounts. They only remember two things…
When I’m coaching someone for a keynote or a sales pitch, I hit them with two questions ...