The Question That Kills Voice AI Projects
Most voice AI projects don't fail because the technology isn't good enough. They fail ...
Why does ChatGPT work better than your retailers’ personalization?
Last week, I was hunting for new trail running shoes. Not just "any shoes," but the kind ...
What Does an Unanswered Phone Call Really Cost?
Last week, I listened to a series of call center recordings. Listen to enough of those ...
Temu, Populism, and Your Brain
Meet Mark. CMO at a reputable company. 42 years old. It’s 10:15 PM. He’s lying on the ...
Simon Sinek Is Wrong: Why B2B Sales Changed
Two months ago, I was still stuck on Sinek. Kinetara is a FrodX product. Gorazd and ...
The model is just the engine. Who’s holding the steering wheel?
Caller: “I wanted an implant, but my dentist told me I don’t have enough bone. Is that ...
Kafka Resort: I Need a Physiotherapist. They Need a CRM.
A few days ago, I called the rehab resort where I'd been scheduled for post-surgery ...
Loyalty Programs: Do We Really Need Another Mobile App?
A few months ago, during the debate over government-issued computers for underprivileged ...
How do you know business isn't the pharmacy's top priority?
Given how many people connected with my recent story about trying to arrange a rehab ...
When Content Comes Free, Context Is Worth Its Weight in Gold
There was a time when, if you wanted an audience, you had to pay for the space. That’s ...
From Visitors to Customers: Marketing That Builds Relationships, Not Just Ads
Ever looked at your ad metrics and wondered why they don’t translate into real sales? On ...
Customers don’t remember discounts. They only remember two things…
When I’m coaching someone for a keynote or a sales pitch, I hit them with two questions ...