Omnichannel marketing: what should stop after a purchase
My new running shoes have been muddy for two days. On your website, they're still waiting ...
Emarsys, Klaviyo, Bloomreach or Salesforce? The wrong question.
Over the past year, I’ve been sitting in two kinds of meetings. In the first, the team ...
Growth as a Service vs. Staff Augmentation | FrodX
Three months after a new platform goes live, the campaign review has become my most ...
You don't own the shelf
Hofer and Eurospin aren't just channels anymore. They're competitors. If you're an FMCG ...
Loyalty Programs: Do We Really Need Another Mobile App?
A few months ago, during the debate over government-issued computers for underprivileged ...
Routine as a Key to Customer Loyalty: Lessons from My Sacred Mountain
On May 7, 2024, I decided to climb St. Jacob for unknown reasons. From that day until the ...
From Visitors to Customers: Marketing That Builds Relationships, Not Just Ads
Ever looked at your ad metrics and wondered why they don’t translate into real sales? On ...
Customers don’t remember discounts. They only remember two things…
When I’m coaching someone for a keynote or a sales pitch, I hit them with two questions ...
CRM is dead. Now what?
A few days ago, I started looking for an electric mountain bike — something to keep me ...