You can buy the model. You can't buy the context.
At this year’s company retreat, we went paddling on the Kolpa river. The best part wasn’t ...
Emarsys, Klaviyo, Bloomreach or Salesforce? The wrong question.
Over the past year, I’ve been sitting in two kinds of meetings. In the first, the team ...
My mentor knew more. A machine sold me the flies.
The enquiry arrived by email, like dozens do. When we first met in person, I asked what I ...
Growth as a Service vs. Staff Augmentation | FrodX
Three months after a new platform goes live, the campaign review has become my most ...
The diagnosis will be free. The factory won't. | AI visibility
I first pitched our new offer - an analysis of how visible brands are in AI-generated ...
The Phone: A Sales Hiring Problem, Not Technology
I’ve spent twenty years studying why salespeople find it so hard to pick up the phone and ...
Building your own CRM is the most expensive side project
In January, I lost a deal. The client decided to build their GTM CRM themselves, with an ...
You’re Not Buying a CRM. You’re Hiring.
Two weeks ago I sat across from a man who built his company before CRMs existed. Calm ...
New Customer Deals: Why They Penalize Loyal Customers
I recently read Sex at Dawn. Its central claim is provocative: monogamy may not be ...
The Question That Kills Voice AI Projects
Most voice AI projects don't fail because the technology isn't good enough. They fail ...
HubSpot Is Down More Than 70%. I’d Still Pick the Platform.
I was driving to the office last Tuesday when my phone buzzed. The CEO of a mid-sized ...
Your phone is your most expensive landing page
At one of those gallery openings with too many white walls and not nearly enough chairs, ...