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Igor Pauletič

The model is just the engine. Who’s holding the steering wheel?

Caller: “I wanted an implant, but my dentist told me I don’t have enough bone. Is that ...
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Igor Pauletič

Kafka Resort: I Need a Physiotherapist. They Need a CRM.

A few days ago, I called the rehab resort where I'd been scheduled for post-surgery ...
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Igor Pauletič

AI Act in Practice: Don’t Panic, But Don’t Wait Either

I’ll admit it—when I first came across the term "AI Act," my gut reaction was to groan. ...
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Igor Pauletič

Who draws your picture of reality?

No doubt you’ve experienced that unpleasant situation when you realized after a ...
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Igor Pauletič

Overkill? Or the biggest missed opportunity for brick-and-click retailers

Last week I spent three days in Skopje. I was there for the Bankassurance Summit, but ...
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Igor Pauletič

Your AI chatbot is driving customers away (you likely don't even know)

There's this weird chatbot craze happening right now. Every company seems to think they ...
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Igor Pauletič

Loop isn’t new. What is new is that people and AI are finally pulling in the same direction—for the customer

A few days ago, Andrej and I hosted two webinars on HubSpot’s latest announcements from ...
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Igor Pauletič

Loyalty Programs: Do We Really Need Another Mobile App?

A few months ago, during the debate over government-issued computers for underprivileged ...
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Igor Pauletič

How do you know business isn't the pharmacy's top priority?

Given how many people connected with my recent story about trying to arrange a rehab ...
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Igor Pauletič

Consumers are only loyal to themselves!

Every time I receive an invitation to a meeting with a client that wants to ...
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Igor Pauletič

Who’s going to be the boss of your new digital coworker?

To be honest, over the past year I’ve found myself repeatedly disappointed. Not with ...
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Igor Pauletič

Tough Times Are Behind Us

In this text, I want to explain why it was easier to start losing weight on January 1st ...
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