Temu, Populism, and Your Brain
Meet Mark. CMO at a reputable company. 42 years old. It’s 10:15 PM. He’s lying on the ...
Simon Sinek Is Wrong: Why B2B Sales Changed
Two months ago, I was still stuck on Sinek. Kinetara is a FrodX product. Gorazd and ...
Kafka Resort: I Need a Physiotherapist. They Need a CRM.
A few days ago, I called the rehab resort where I'd been scheduled for post-surgery ...
How do you know business isn't the pharmacy's top priority?
Given how many people connected with my recent story about trying to arrange a rehab ...
When Content Comes Free, Context Is Worth Its Weight in Gold
There was a time when, if you wanted an audience, you had to pay for the space. That’s ...
From Visitors to Customers: Marketing That Builds Relationships, Not Just Ads
Ever looked at your ad metrics and wondered why they don’t translate into real sales? On ...
Customers don’t remember discounts. They only remember two things…
When I’m coaching someone for a keynote or a sales pitch, I hit them with two questions ...
Magistrat International: Elevating Online Sales with Personalization and Automation
Since its founding in 1991, Magistrat International, d.o.o. has been one of Slovenia’s ...
Let’s talk about feelings
Last month my professional education focused on two topics: design thinking and the ...
What value do you provide to your customer?
We all know that a customer’s purchasing decision is basically nothing but a simple ...
What will you invest in: technology or emotions?
Progress requires technology, first and foremost, at least if you want to make any ...
Waiting: The assassin of the user experience
The famous mathematician Blaise Pascal said that “all of humanity’s problems stem from ...