Zalando Is Screwing It Up
I recently stumbled upon a Forbes Slovenia article detailing how Zalando has blocked ...
“The moment of misery”: that one moment when your customers really listen
I’m firmly convinced that the days are numbered for content marketing as practiced by ...
Why will your company’s business growth stop someday, too?
Two months or so ago my daughter asked me what is most difficult about running a company. ...
Is anyone willing to pay you more than your loyal customers?
I don’t think so.
Navigating the Future of Guest Experience
I am delighted to speak with Vladislav Valiček, the Digital Projects Manager at Aminess, ...
Why AI Resolves 80% of Customer Issues Elsewhere—But Didn’t Work for You
I’ve learned the most about AI in the place I least expected: customer support. Here’s ...
Do you go all in for discounts or great customer experiences?
I’m sure this is a topic that divides marketing and salespeople everywhere. It’s clear ...
Hearing "NO" Isn't the Problem—A Bad RFP Is
"NO" is the second-best answer a salesperson can get. What’s truly frustrating is being ...
Three cultural changes that can change your company (or your life)
Last year was a breakthrough year for me in many ways. After years of working at ...
Customer relationship management, chatbots, and sex
Sex is in the title pretty much just because it’ll entice more people to devote six ...
Why are you personalizing everything except the stuff that actually makes money?
These days, marketing has one mantra: personalization. Personalized content. Personalized ...