Skip to content

Blog

Igor Pauletič

Voice agents: what happens after the AI answers the call?

Business is good, so the phone rings. A voice agent answers, but the value comes after ...
Start Reading
Igor Pauletič

Voice agents vs a human two days late: what customers want

On Tuesday morning I got an email. A friendly, precise, complete answer to the question I ...
Start Reading
Igor Pauletič

Claudeforce: what it means for companies on HubSpot

On Wednesday, Marc Benioff and Dario Amodei announced Claudeforce during Salesforce’s ...
Start Reading
Igor Pauletič

My mentor knew more. A machine sold me the flies.

The enquiry arrived by email, like dozens do. When we first met in person, I asked what I ...
Start Reading
Igor Pauletič

The diagnosis will be free. The factory won't. | AI visibility

I first pitched our new offer - an analysis of how visible brands are in AI-generated ...
Start Reading
Igor Pauletič

You’re Not Buying a CRM. You’re Hiring.

HubSpot as an agentic platform: How AI agents are changing CRM and why trust is key when ...
Start Reading
Igor Pauletič

The Question That Kills Voice AI Projects

Most voice AI projects don't fail because the technology isn't good enough. They fail ...
Start Reading
Igor Pauletič

HubSpot Is Down More Than 70%. I’d Still Pick the Platform.

I was driving to the office last Tuesday when my phone buzzed. The CEO of a mid-sized ...
Start Reading
Igor Pauletič

Your phone is your most expensive landing page

At one of those gallery openings with too many white walls and not nearly enough chairs, ...
Start Reading
Igor Pauletič

AI agents in sales: salespeople stay, manual work does not

AI agents in sales won’t replace salespeople. It will replace a lot of the work around ...
Start Reading
Igor Pauletič

AI Act in Practice: Don’t Panic, But Don’t Wait Either

I’ll admit it—when I first came across the term "AI Act," my gut reaction was to groan. ...
Start Reading
Igor Pauletič

Your AI chatbot is driving customers away (you likely don't even know)

There's this weird chatbot craze happening right now. Every company seems to think they ...
Start Reading