Skip to content

Blog

Igor Pauletič

Who Will Trump See Leading Slovenia Next Year?

The other day, I came across a video that stopped me in my tracks.
Start Reading
Igor Pauletič

From Visitors to Customers: Marketing That Builds Relationships, Not Just Ads

Ever looked at your ad metrics and wondered why they don’t translate into real sales? On ...
Start Reading
Igor Pauletič

Creative marketing is no longer about design and copywriting . It’s increasingly turning into the skill of capturing context.

For as long as I’ve been in this business, I’ve never before been asked where we’re ...
Start Reading
Igor Pauletič

Just People vs. Hybrid Teams – Do You Still Stand a Chance?

A few days ago, a college buddy called me. He asked if I knew someone who could run ...
Start Reading
Igor Pauletič

Does your outstanding marketing benefit you or your competitors more?

It’s no secret that I’m a Volvo fan. Shortly after I bought my first one, I already knew ...
Start Reading
Mojca Mrak

A Human Touch in Customer Support: A Luxury in the Age of AI

Nearly every week, I receive an exclusive credit card offer in the mail. Just last week, ...
Start Reading
Igor Pauletič

Customers don’t remember discounts. They only remember two things…

When I’m coaching someone for a keynote or a sales pitch, I hit them with two questions ...
Start Reading
Igor Pauletič

Magistrat International: Elevating Online Sales with Personalization and Automation

Since its founding in 1991, Magistrat International, d.o.o. has been one of Slovenia’s ...
Start Reading
Igor Pauletič

What a website was in 2010, an AI agent will be in 2026

When I founded my first startup back in 1997, one of the very first things we did was ...
Start Reading
Igor Pauletič

How to live vs. how to make money

Every time I come back from the United States, my friends, acquaintances, and business ...
Start Reading
Igor Pauletič

Let’s talk about feelings

Last month my professional education focused on two topics: design thinking and the ...
Start Reading
Igor Pauletič

People can develop a long-distance relationship up to their weddings, but you as a provider aren’t able to use Zoom to develop customer trust in working with you?

On Monday I invited my Facebook friends to apply for our latest webinar: this time we’re ...
Start Reading