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Igor Pauletič

What gives a recommendation authenticity, and how can we encourage recommendations?

’m never sorry about spending money on three things: golf, top cuisine, and excellent ...
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Igor Pauletič

What value do you provide to your customer?

We all know that a customer’s purchasing decision is basically nothing but a simple ...
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Igor Pauletič

What will you invest in: technology or emotions?

Progress requires technology, first and foremost, at least if you want to make any ...
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Igor Pauletič

Waiting: The assassin of the user experience

The famous mathematician Blaise Pascal said that “all of humanity’s problems stem from ...
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Igor Pauletič

Zalando Is Screwing It Up

I recently stumbled upon a Forbes Slovenia article detailing how Zalando has blocked ...
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Igor Pauletič

“The moment of misery”: that one moment when your customers really listen

I’m firmly convinced that the days are numbered for content marketing as practiced by ...
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Igor Pauletič

Why will your company’s business growth stop someday, too?

Two months or so ago my daughter asked me what is most difficult about running a company. ...
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Igor Pauletič

Is anyone willing to pay you more than your loyal customers?

I don’t think so.
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Darja Grabeljšek

Navigating the Future of Guest Experience

I am delighted to speak with Vladislav Valiček, the Digital Projects Manager at Aminess, ...
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Igor Pauletič

Why AI Resolves 80% of Customer Issues Elsewhere—But Didn’t Work for You

I’ve learned the most about AI in the place I least expected: customer support. Here’s ...
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Igor Pauletič

Pipeline = Lifeline

If your business depends on people selling, then you already know: your pipeline is the ...
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Igor Pauletič

Do you go all in for discounts or great customer experiences?

I’m sure this is a topic that divides marketing and salespeople everywhere. It’s clear ...
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