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Igor Pauletič

Kafka Resort: I Need a Physiotherapist. They Need a CRM.

A few days ago, I called the rehab resort where I'd been scheduled for post-surgery ...
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Igor Pauletič

How do you know business isn't the pharmacy's top priority?

Given how many people connected with my recent story about trying to arrange a rehab ...
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Igor Pauletič

Magistrat International: Elevating Online Sales with Personalization and Automation

Since its founding in 1991, Magistrat International, d.o.o. has been one of Slovenia’s ...
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Igor Pauletič

Let’s talk about feelings

Last month my professional education focused on two topics: design thinking and the ...
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Igor Pauletič

What value do you provide to your customer?

We all know that a customer’s purchasing decision is basically nothing but a simple ...
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Igor Pauletič

What will you invest in: technology or emotions?

Progress requires technology, first and foremost, at least if you want to make any ...
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Igor Pauletič

Waiting: The assassin of the user experience

The famous mathematician Blaise Pascal said that “all of humanity’s problems stem from ...
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Igor Pauletič

Zalando Is Screwing It Up

I recently stumbled upon a Forbes Slovenia article detailing how Zalando has blocked ...
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Igor Pauletič

“The moment of misery”: that one moment when your customers really listen

I’m firmly convinced that the days are numbered for content marketing as practiced by ...
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Igor Pauletič

Why will your company’s business growth stop someday, too?

Two months or so ago my daughter asked me what is most difficult about running a company. ...
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Igor Pauletič

Is anyone willing to pay you more than your loyal customers?

I don’t think so.
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Darja Grabeljšek

Navigating the Future of Guest Experience

I am delighted to speak with Vladislav Valiček, the Digital Projects Manager at Aminess, ...
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