Simon Sinek Is Wrong: Why B2B Sales Changed
Two months ago, I was still stuck on Sinek. Kinetara is a FrodX product. Gorazd and ...
Why do companies so often “ask for a solution” before they know how they will use it?
Two weeks ago, I sat in a board meeting. For the first 12 minutes, we watched a CRM demo: ...
Loyalty programs: are you paying for purchases you’d get anyway?
For the past year, we’ve been up to our necks in one of those projects where the word ...
The model is just the engine. Who’s holding the steering wheel?
Caller: “I wanted an implant, but my dentist told me I don’t have enough bone. Is that ...
AI Act in Practice: Don’t Panic, But Don’t Wait Either
I’ll admit it—when I first came across the term "AI Act," my gut reaction was to groan. ...
Who draws your picture of reality?
No doubt you’ve experienced that unpleasant situation when you realized after a ...
Overkill? Or the biggest missed opportunity for brick-and-click retailers
Last week I spent three days in Skopje. I was there for the Bankassurance Summit, but ...
Loop isn’t new. What is new is that people and AI are finally pulling in the same direction—for the customer
A few days ago, Andrej and I hosted two webinars on HubSpot’s latest announcements from ...
Loyalty Programs: Do We Really Need Another Mobile App?
A few months ago, during the debate over government-issued computers for underprivileged ...
Consumers are only loyal to themselves!
Every time I receive an invitation to a meeting with a client that wants to ...
Who’s going to be the boss of your new digital coworker?
To be honest, over the past year I’ve found myself repeatedly disappointed. Not with ...
Tough Times Are Behind Us
In this text, I want to explain why it was easier to start losing weight on January 1st ...