What’s the essence of effective lead management and what does marketing automation software have to do with it?
The essence of successful lead management for any business lies in the following two ...
Who Will Trump See Leading Slovenia Next Year?
The other day, I came across a video that stopped me in my tracks.
From Visitors to Customers: Marketing That Builds Relationships, Not Just Ads
Ever looked at your ad metrics and wondered why they don’t translate into real sales? On ...
Creative marketing is no longer about design and copywriting . It’s increasingly turning into the skill of capturing context.
For as long as I’ve been in this business, I’ve never before been asked where we’re ...
Just People vs. Hybrid Teams – Do You Still Stand a Chance?
A few days ago, a college buddy called me. He asked if I knew someone who could run ...
Does your outstanding marketing benefit you or your competitors more?
It’s no secret that I’m a Volvo fan. Shortly after I bought my first one, I already knew ...
A Human Touch in Customer Support: A Luxury in the Age of AI
Nearly every week, I receive an exclusive credit card offer in the mail. Just last week, ...
Customers don’t remember discounts. They only remember two things…
When I’m coaching someone for a keynote or a sales pitch, I hit them with two questions ...
Magistrat International: Elevating Online Sales with Personalization and Automation
Since its founding in 1991, Magistrat International, d.o.o. has been one of Slovenia’s ...
Zalando Is Screwing It Up
I recently stumbled upon a Forbes Slovenia article detailing how Zalando has blocked ...
Pipeline = Lifeline
If your business depends on people selling, then you already know: your pipeline is the ...
Why are you personalizing everything except the stuff that actually makes money?
These days, marketing has one mantra: personalization. Personalized content. Personalized ...