Igor Pauletič
“The moment of misery”: that one moment when your customers really listen
I’m firmly convinced that the days are numbered for content marketing as practiced by ...
Why will your company’s business growth stop someday, too?
Two months or so ago my daughter asked me what is most difficult about running a company. ...
Is anyone willing to pay you more than your loyal customers?
I don’t think so.
Why AI Resolves 80% of Customer Issues Elsewhere—But Didn’t Work for You
I’ve learned the most about AI in the place I least expected: customer support. Here’s ...
Pipeline = Lifeline
If your business depends on people selling, then you already know: your pipeline is the ...
Do you go all in for discounts or great customer experiences?
I’m sure this is a topic that divides marketing and salespeople everywhere. It’s clear ...
CRM is dead. Now what?
A few days ago, I started looking for an electric mountain bike — something to keep me ...
Hearing "NO" Isn't the Problem—A Bad RFP Is
"NO" is the second-best answer a salesperson can get. What’s truly frustrating is being ...
What should marketing do when salespeople are drowning in work?
If you tell me that you’re not even thinking about marketing because your salespeople are ...
Sell at a higher price
Practically every salesperson I know tries to justify his lack of success with the fact ...
Customer relationship management, chatbots, and sex
Sex is in the title pretty much just because it’ll entice more people to devote six ...
Why are you personalizing everything except the stuff that actually makes money?
These days, marketing has one mantra: personalization. Personalized content. Personalized ...