Igor Pauletič
HubSpot's 2025 Marketing Report: Key Insights and Trends
In collaboration with 1,200 marketing professionals and industry leaders, HubSpot has ...
How a B2B Company Can Overhaul Its CRM and Revamp Sales & Marketing Tools—in Just 16 Weeks (and What It'll Cost)
Last week, I got three calls from three different B2B companies—one from Croatia and two ...
Why are we still chasing new customers when it’s the old ones paying the bills?
Something’s been bugging me lately. Not some big insight—just a thought that won’t leave ...
Loyalty Program Trends: Global Customer Loyalty Report 2025
Loyalty programs are gaining even more importance in turbulent times marked by inflation ...
When Content Comes Free, Context Is Worth Its Weight in Gold
There was a time when, if you wanted an audience, you had to pay for the space. That’s ...
Which promotions pay off?
That old maxim that half of the money spent on advertising is thrown away, and we don’t ...
If great results were just about having the right tools, every painter would be an artist
Recently, I received two almost identical meeting invitations from company executives. ...
We’ve become addicted to blinking dots
People often criticize FrodX and similar companies for forcing technology on marketers ...
Loyalty Program or Just a Discount Card?
After listening to the latest episode of our FrodX podcast "RASTezanje" (currently ...
Routine as a Key to Customer Loyalty: Lessons from My Sacred Mountain
On May 7, 2024, I decided to climb St. Jacob for unknown reasons. From that day until the ...
Why a Discount Ladder Will Never Win You Partner Loyalty
The other day, I had a meeting with the Head of Sales at a large manufacturing company. ...
What’s the essence of effective lead management and what does marketing automation software have to do with it?
The essence of successful lead management for any business lies in the following two ...