Igor Pauletič
When Content Comes Free, Context Is Worth Its Weight in Gold
There was a time when, if you wanted an audience, you had to pay for the space. That’s ...
Which promotions pay off?
That old maxim that half of the money spent on advertising is thrown away, and we don’t ...
If great results were just about having the right tools, every painter would be an artist
Recently, I received two almost identical meeting invitations from company executives. ...
We’ve become addicted to blinking dots
People often criticize FrodX and similar companies for forcing technology on marketers ...
Loyalty Program or Just a Discount Card?
After listening to the latest episode of our FrodX podcast "RASTezanje" (currently ...
The Routine as a Key to Customer Loyalty: Lessons from My Sacred Mountain
On May 7, 2024, I decided to climb St. Jacob for unknown reasons. From that day until the ...
Why a Discount Ladder Will Never Win You Partner Loyalty
The other day, I had a meeting with the Head of Sales at a large manufacturing company. ...
What’s the essence of effective lead management and what does marketing automation software have to do with it?
The essence of successful lead management for any business lies in the following two ...
Who Will Trump See Leading Slovenia Next Year?
The other day, I came across a video that stopped me in my tracks.
From Visitors to Customers: Marketing That Builds Relationships, Not Just Ads
Ever looked at your ad metrics and wondered why they don’t translate into real sales? On ...
Creative marketing is no longer about design and copywriting . It’s increasingly turning into the skill of capturing context.
For as long as I’ve been in this business, I’ve never before been asked where we’re ...
Just People vs. Hybrid Teams – Do You Still Stand a Chance?
A few days ago, a college buddy called me. He asked if I knew someone who could run ...