Igor Pauletič
How do you know business isn't the pharmacy's top priority?
Given how many people connected with my recent story about trying to arrange a rehab ...
Consumers are only loyal to themselves!
Every time I receive an invitation to a meeting with a client that wants to ...
Who’s going to be the boss of your new digital coworker?
To be honest, over the past year I’ve found myself repeatedly disappointed. Not with ...
Tough Times Are Behind Us
In this text, I want to explain why it was easier to start losing weight on January 1st ...
Satisfied customers always come back - case study
Since its inception in 1991, Magistrat International, Ltd. has been one of the most ...
HubSpot's 2025 Marketing Report: Key Insights and Trends
In collaboration with 1,200 marketing professionals and industry leaders, HubSpot has ...
How a B2B Company Can Overhaul Its CRM and Revamp Sales & Marketing Tools—in Just 16 Weeks (and What It'll Cost)
Last week, I got three calls from three different B2B companies—one from Croatia and two ...
Why are we still chasing new customers when it’s the old ones paying the bills?
Something’s been bugging me lately. Not some big insight—just a thought that won’t leave ...
Loyalty Program Trends: Global Customer Loyalty Report 2025
Loyalty programs are gaining even more importance in turbulent times marked by inflation ...
When Content Comes Free, Context Is Worth Its Weight in Gold
There was a time when, if you wanted an audience, you had to pay for the space. That’s ...
Which promotions pay off?
That old maxim that half of the money spent on advertising is thrown away, and we don’t ...
If great results were just about having the right tools, every painter would be an artist
Recently, I received two almost identical meeting invitations from company executives. ...