Igor Pauletič
The Question That Kills Voice AI Projects
Most voice AI projects don't fail because the technology isn't good enough. They fail ...
HubSpot Is Down More Than 70%. I’d Still Pick the Platform.
I was driving to the office last Tuesday when my phone buzzed. The CEO of a mid-sized ...
Your phone is your most expensive landing page
At one of those gallery openings with too many white walls and not nearly enough chairs, ...
Why Companies Punish Loyal Clients
Toward the end of the month, my phone reliably reminds me that I have used almost all of ...
AI agents in sales: salespeople stay, manual work does not
AI agents in sales won’t replace salespeople. It will replace a lot of the work around ...
Why does ChatGPT work better than your retailers’ personalization?
Last week, I was hunting for new trail running shoes. Not just "any shoes," but the kind ...
You don't own the shelf
Hofer and Eurospin aren't just channels anymore. They're competitors. If you're an FMCG ...
Why "Gold" Hates the Lucky Ones
Last Saturday, I was in the check-in line at the airport with my wife, lugging overweight ...
Lead doesn't wait until tomorrow
I recently sat in a boardroom with a company most in the industry consider ...
What Does an Unanswered Phone Call Really Cost?
Last week, I listened to a series of call center recordings. Listen to enough of those ...
Your CRM (still) isn’t ready for machines
Your Customer Is No Longer Human Here’s the trick most sales directors miss. While we ...
Temu, Populism, and Your Brain
Meet Mark. CMO at a reputable company. 42 years old. It’s 10:15 PM. He’s lying on the ...