Igor Pauletič
Omnichannel marketing: what should stop after a purchase
My new running shoes have been muddy for two days. On your website, they're still waiting ...
Voice agents: what happens after the AI answers the call?
Business is good, so the phone rings. A voice agent answers, but the value comes after ...
Voice agents vs a human two days late: what customers want
On Tuesday morning I got an email. A friendly, precise, complete answer to the question I ...
Points on every purchase are just a discount in instalments
Redemption is high, the programme is growing, and points still eat your margin. Why they ...
Loyalty programme proof: the customers who never got it
Share of sales from members is not proof. Sears, a retail study and one car wash show ...
Claudeforce: what it means for companies on HubSpot
On Wednesday, Marc Benioff and Dario Amodei announced Claudeforce during Salesforce’s ...
'Members spend 3x more' proves nothing about loyalty
Not long ago, an ad from a well-known Slovenian retailer caught my eye. It celebrated the ...
You can buy the model. You can't buy the context.
At this year’s company retreat, we went paddling on the Kolpa river. The best part wasn’t ...
Emarsys, Klaviyo, Bloomreach or Salesforce? The wrong question.
Over the past year, I’ve been sitting in two kinds of meetings. In the first, the team ...
My mentor knew more. A machine sold me the flies.
The enquiry arrived by email, like dozens do. When we first met in person, I asked what I ...
Growth as a Service vs. Staff Augmentation | FrodX
Three months after a new platform goes live, the campaign review has become my most ...
The diagnosis will be free. The factory won't. | AI visibility
I first pitched our new offer - an analysis of how visible brands are in AI-generated ...