Igor Pauletič
Claudeforce: what it means for companies on HubSpot
On Wednesday, Marc Benioff and Dario Amodei announced Claudeforce during Salesforce’s ...
'Members spend 3x more' proves nothing about loyalty
Not long ago, an ad from a well-known Slovenian retailer caught my eye. It celebrated the ...
You can buy the model. You can't buy the context.
At this year’s company retreat, we went paddling on the Kolpa river. The best part wasn’t ...
Emarsys, Klaviyo, Bloomreach or Salesforce? The wrong question.
Over the past year, I’ve been sitting in two kinds of meetings. In the first, the team ...
My mentor knew more. A machine sold me the flies.
The enquiry arrived by email, like dozens do. When we first met in person, I asked what I ...
Growth as a Service vs. Staff Augmentation | FrodX
Three months after a new platform goes live, the campaign review has become my most ...
The diagnosis will be free. The factory won't. | AI visibility
I first pitched our new offer - an analysis of how visible brands are in AI-generated ...
The Phone: A Sales Hiring Problem, Not Technology
I’ve spent twenty years studying why salespeople find it so hard to pick up the phone and ...
Building your own CRM is the most expensive side project
Building your own CRM can be costly and inefficient. Learn why maintaining the system is ...
You’re Not Buying a CRM. You’re Hiring.
HubSpot as an agentic platform: How AI agents are changing CRM and why trust is key when ...
New Customer Deals: Why They Penalize Loyal Customers
Explore why new customer deals often penalize loyal customers and how loyalty programs ...
The Question That Kills Voice AI Projects
Most voice AI projects don't fail because the technology isn't good enough. They fail ...