Loyalty Program Trends: Global Customer Loyalty Report 2025

Loyalty programs are gaining even more importance in turbulent times marked by inflation and economic uncertainty. Consumers view them as a tool to save money, while businesses see them as a key driver for maintaining loyalty and boosting revenue. 
Antavo’s Global Customer Loyalty Report 2025 compiles over 600 key insights shaping the future of loyalty programs. 

1. The Current Landscape of Loyalty Programs

   • Program Satisfaction:
     • 70% of program owners are satisfied with their programs.
     • 83% report positive ROI, with programs delivering an average 5.2x return on investment.
     • 31.4% of marketing budgets are allocated to increasing customer loyalty, a 4.4% rise compared to last year.
       
       

2. What Consumers Expect from Loyalty Programs

   • Main Reasons for Participation:
     • 69.8% of consumers join loyalty programs for rewards, discounts, and cashback incentives—financial benefits where customers receive a portion of their spending back after making a purchase.
       
       
   • Missing Features:
     • 40.7% of consumers want points with no expiration date.
     • 40% are looking for more ways to earn points.
       
       
   • Preferred Channels:
     • 59% of consumers prefer mobile apps to interact with loyalty programs.
       
       

3. The Role of AI in Loyalty Programs

   • Consumers and AI:
     • 39.6% are more likely to engage with programs that use AI.
     • 49.4% remain undecided about its benefits.
       
       
   • Businesses and AI:
     • 37.1% of companies already use AI to manage their loyalty programs.
     • AI is applied for program design (44.5%), productivity improvements (44.9%), and cost reductions (31.1%).
       
       

4. Future Trends in Loyalty Programs

   • Reward Choices:
     • 81.2% of consumers prefer brands that allow them to choose between rewards.
       
       
   • Gamified Data Collection:
     • 55.1% of consumers are willing to share their data through games or quizzes.
       
       
   • Family Accounts:
     • 76% of consumers favor brands that allow them to share points and accounts with household members.

The question is no longer whether to develop a loyalty program but how to tailor it to meet modern consumer expectations. Companies that succeed in combining personalized experiences, attractive incentives, ease of use, and advanced technology will gain a competitive edge.