Accelerating business outcomes through automation and personalization of omni-channel communication
Case study of cooperation with United group for the purpose of their e-commerce platform Shoppster
9+
REVENUE GOAL ORIENTED TACTICS
FOR 2 MARKETS
IN 1 EMARSYS ACCOUNT
UP TO
9 %
OF ALL E-SHOP REVENUE ATTRIBUTED TO ACTIVITIES IN EMARSYS
UP TO
48 %
REVENUE IN EMARSYS ATTRIBUTED TO AUTOMATED TACTICS
(IN 1 MARKET)
United Group is a leading telecommunications and media company operating in Southeast Europe.
As part of its diversified portfolio, United Group established the e-commerce platform Shoppster in Slovenia and Serbia. The initiative is aimed to capture the growing e-commerce market in the region by offering a seamless and modern shopping experience, catering to a diverse customer base with a wide range of products.
Shoppster also supports customer retention in United Group's telco business and drives cross-sell opportunities between telco and e-commerce customers, creating added value for both.
Challenges that Shoppster is facing today
Increased competition
he entry of global players like Temu puts significant pressure on local platforms with aggressive pricing and high operational efficiency.
Demand for hyper-personalization
Customers expect tailored recommendations and seamless shopping experiences.
Need for omni-channel communication
Customers move across multiple channels during their purchase journey, pushing Shoppster to deliver consistent and preferably automated omnichannel communication.
United group choose an award-winning technology
Key activities
✔️ 9+ revenue goal oriented automated tactics for 2 markets
✔️ Personalized prices in the e-mails
✔️ Product recommendations on the website and in e-mails
✔️ Personalised pop-up offers on the website
✔️ Personalised newsletters based on interest
Results
48 % revenue in emarsys attributed to automated tactics (in 1 market)
27 % churning customers won back
14 % higher average order value
What do they say at Shoppster about the collaboration?
Marko Crnković
eCommerce Development Director
Working with the FrodX team is a pleasant experience and their approach differentiates from others. Their expertise and proactive approach are evident in our daily cooperation. They take the time to thoroughly understand our challenges and provide actionable recommendations, ensuring we were prepared for success.
I would highly recommend FrodX as a partner for any organization looking to improve their customer engagement and drive meaningful results.
Milena Mirić
Marketing Director
At FrodX, we have found a reliable partner for long-term collaboration, which rises to a higher level each year. We greatly appreciate the initiatives and ideas we develop together to make Shoppster a leader in eCommerce in the markets where it operates.