Magistrat International: Elevating Online Sales with Personalization and Automation
Since its founding in 1991, Magistrat International, d.o.o. has been one of Slovenia’s ...
Zalando Is Screwing It Up
I recently stumbled upon a Forbes Slovenia article detailing how Zalando has blocked ...
Pipeline = Lifeline
If your business depends on people selling, then you already know: your pipeline is the ...
Why are you personalizing everything except the stuff that actually makes money?
These days, marketing has one mantra: personalization. Personalized content. Personalized ...
I Hired a Teammate Who Never Sleeps
I still remember the first time I read Schwab's Fourth Industrial Revolution. Back then, ...
When will AI start calling your customers instead of your sales reps?
This week I gave a short talk at AI-phoria, a meetup hosted by the Institute for the ...
Clay isn’t the answer if your ICP is “anyone with an email address”
Last month, I sent 247 personalized emails to German CMOs in one hour. Not a single ...