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PHONE HOTLINE: +386 590 327 40E-MAIL: office@frodx.com
PHONE HOTLINE: +386 590 327 40E-MAIL: office@frodx.com
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hrsl

Customer satisfaction measurement with InstantFeedback

 

Understand how customers experience your company.

Do you want to measure customer satisfaction more systematically and turn customer responses into concrete improvements faster?

With InstantFeedback, you can set up customer satisfaction measurement at key points of the customer journey. We help you automate survey sending, connect results with your systems and include feedback in the work of marketing, sales, support and customer success teams.

This way, satisfaction measurement does not remain limited to occasional surveys. It becomes part of everyday customer-facing work. You identify faster where you are losing trust, where you are creating promoters and where you can improve customer experience.

What Is InstantFeedback?

InstantFeedback is a solution for measuring customer satisfaction and collecting feedback at different points of the customer journey. It enables NPS, CSAT and CES measurement and automated survey sending after important events such as a purchase, a closed ticket, a closed deal or another customer interaction.

The solution can be connected with HubSpot, SAP CX, OpenLoyalty and other systems, so feedback can be directly included in CRM, automation, loyalty processes and further customer journeys.

Key Features

  • NPS, CSAT and CES measurement

  • automated survey sending

  • connection with CRM, a CX platform or a loyalty solution

  • satisfaction tracking across different channels and touchpoints

  • segmentation of promoters, passives and dissatisfied customers

  • automated follow-up processes after submitted feedback

  • reporting and insight into the key drivers of satisfaction or dissatisfaction

Attract the Right Customers Using the HubSpot Platform

Ready to Transform How Your Business Drives Growth?

Our comprehensive solution on the HubSpot platform allows you to anticipate your potential customers' needs before they realize them themselves. This is the magic of inbound marketing—addressing your customers' challenges by creating content and experiences that are relevant to them.

What Is Inbound Marketing?

Inbound marketing is a business strategy that attracts customers by creating engaging, educational, and easily accessible content tailored to their needs. Instead of disruptive and unwanted ads, inbound marketing provides helpful, targeted solutions to your customers' specific problems—content they actively seek online. Meanwhile, technology ensures the recognition and tracking of each potential customer's journey and delivers the right content at the right time through the most effective channels for each individual.

Key Features of HubSpot for Managing Inbound Marketing 

HubSpot: The Most Comprehensive and User-Friendly Global Platform for Inbound Marketing.

With over 228,000 users, HubSpot is recognized by analysts such as Gartner and Forrester as the most advanced and sophisticated platform for inbound marketing. It offers a wide range of features in one place:

  • Website and Blog Content Management: Tools for quickly creating, publishing, and managing online content to attract visitors.
  • SEO Tools: Features for optimizing content for search engines, including keyword suggestions and SEO analyses.
  • Social Media and Ad Campaign Management: Plan, publish, and track posts across social platforms and ad networks (Meta Ads, Google Ads, LinkedIn Ads) from a single dashboard.
  • Landing Pages: Easily create custom landing pages without the need for coding.
  • Forms and Calls-to-Action (CTAs): Design and embed forms and CTAs to collect visitor data.
  • Email Marketing: Create personalized email campaigns using segmentation and automation.
  • Marketing Automation: Set up automated workflows to nurture leads and improve efficiency.
  • Lead Management: Track and manage leads throughout the entire sales funnel.
  • Analytics and Reporting: Access detailed analytics to monitor campaign performance and ROI.
  • CRM Integration: Fully integrated with HubSpot CRM or other CRM systems to align marketing and sales activities.
  • Content Personalization: Deliver tailored content based on visitor behavior and interests.
  • A/B Testing: Test multiple content variations, emails, and landing pages to optimize results.

HubSpot provides businesses with everything they need to execute and optimize inbound marketing strategies effectively and efficiently.

Inbound Marketing and Artificial Intelligence (AI) 

HubSpot and Artificial Intelligence (AI) in Inbound Marketing.

HubSpot integrates AI to enhance various aspects of inbound marketing, enabling users to attract, engage, and delight customers more effectively.
With HubSpot, AI supports inbound marketing in the following areas: 

  • Content Creation: AI tools assist users in generating high-quality content, such as blog posts, emails, and social media updates, saving time and boosting campaign efficiency.
  • SEO Optimization: AI provides recommendations for optimizing content for search engines, helping users achieve higher rankings and attract more organic traffic.
  • Personalization: By analyzing user data and behavior, AI enables highly personalized marketing experiences, delivering tailored content and messaging to individual users. 
  • Predictive Analytics: AI-powered predictive analytics identify leads most likely to convert, allowing sales teams to focus on the right prospects and work more efficiently. 
  • Chatbots and Conversational Marketing: HubSpot's AI-driven chatbots engage with website visitors in real-time, answering questions, providing information, and guiding them through the sales funnel. 
  • Email Marketing: AI optimizes email marketing by suggesting the best times to send emails (personalized for each recipient), segmenting audiences, and tailoring content for higher engagement rates. 
  • Data Analysis and Insights: AI processes large volumes of data to provide actionable insights, helping users make informed decisions about their marketing strategies. 

By leveraging AI in these areas, HubSpot empowers businesses to streamline their marketing efforts, enhance customer experiences, and drive better results. 

We Help You Identify the Right Prospects and Engage with Them 

We will help you identify your ideal potential customers and communicating with them through engaging and creative content that deepens customer relationships and drives sales. 

We Align Your Marketing and Sales into a Unified Business Development Process 

Together, we'll design a frictionless marketing and sales architecture to convert more leads into customers and increase sales to your existing clients.

Identify Activities That Drive Revenue Growth 

We will build a comprehensive reporting platform that enables you to monitor, test, and refine your marketing and sales activities, focusing on business growth.

FrodX: A Pioneer of Inbound Marketing in the Region 
With over 14 years of experience, FrodX has helped more than 100 diverse companies of varying sizes across Central and Eastern Europe implement inbound marketing on various marketing automation platforms. 

Who Can Benefit from the Solution?

Marketing team

 Use feedback for more relevant communication and better segmentation. 

  • measuring response to campaigns, content and events
  • identifying promoters for references and recommendations
  • segmentation based on customer satisfaction

Sales team

 Understand how customers experience the sales process.

  • satisfaction measurement after won or lost deals
  • better insight into reasons for success or failure
  • connecting feedback with contacts, deals and companies in the CRM

Podpora strankam

Hitreje odkrijte nezadovoljne stranke in izboljšajte kakovost podpore. 

 

  • Merjenje zadovoljstva po zaključenih ticketih,
  • hitrejše odkrivanje kritičnih točk,
  • boljši vpogled v kakovost storitve.  

Managment

 Track customer satisfaction as an important business signal.

 

 

  • better insight into customer experience
  • faster identification of systemic issues
  • easier connection between customer satisfaction, growth and loyalty  

 At FrodX, we make sure surveys are sent automatically, results are connected to your systems, and feedback becomes part of the day-to-day work of marketing, sales, support, and customer success. 

Get in Touch with Us

If you want to see how InstantFeedback can be included in your processes, let us talk. We will show you how to connect the solution with HubSpot, SAP CX, OpenLoyalty or other systems and include it in customer journeys. 

 Join the many satisfied clients who have already accelerated their growth with our help. With a solution that combines the latest globally proven technology, expert knowledge, and local market understanding, you will strengthen your market position and build lasting trust with your customers.