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PHONE HOTLINE: +386 590 327 40E-MAIL: office@frodx.com
PHONE HOTLINE: +386 590 327 40E-MAIL: office@frodx.com
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Kinetara AI

 

Voice AI for companies that want to automate calls, relieve teams and improve availability.

Kinetara AI is a solution for companies that want to automate phone interactions, relieve teams and ensure better availability. It is designed for cases where response speed, consistency and 24/7 availability matter more than manually answering every single call.

Kinetara is not an ordinary voicebot. It is designed for processes where AI needs to take over a concrete part of the work, route the customer correctly, collect key information and hand the conversation over to a human when needed.

Who It Is For

  • companies with a high volume of inbound calls

  • teams that want to relieve reception or contact center teams

  • organizations managing bookings, appointment confirmations or ordering processes

  • companies that want better availability and faster customer handling

What Kinetara Takes Over

  • call reception and routing

  • bookings and appointment confirmations

  • answering frequently asked questions

  • first-line customer support

  • capturing basic data and context

  • handing the conversation over to a human when needed

Attract the Right Customers Using the HubSpot Platform

Ready to Transform How Your Business Drives Growth?

Our comprehensive solution on the HubSpot platform allows you to anticipate your potential customers' needs before they realize them themselves. This is the magic of inbound marketing—addressing your customers' challenges by creating content and experiences that are relevant to them.

What Is Inbound Marketing?

Inbound marketing is a business strategy that attracts customers by creating engaging, educational, and easily accessible content tailored to their needs. Instead of disruptive and unwanted ads, inbound marketing provides helpful, targeted solutions to your customers' specific problems—content they actively seek online. Meanwhile, technology ensures the recognition and tracking of each potential customer's journey and delivers the right content at the right time through the most effective channels for each individual.

Key Features of HubSpot for Managing Inbound Marketing 

HubSpot: The Most Comprehensive and User-Friendly Global Platform for Inbound Marketing.

With over 228,000 users, HubSpot is recognized by analysts such as Gartner and Forrester as the most advanced and sophisticated platform for inbound marketing. It offers a wide range of features in one place:

  • Website and Blog Content Management: Tools for quickly creating, publishing, and managing online content to attract visitors.
  • SEO Tools: Features for optimizing content for search engines, including keyword suggestions and SEO analyses.
  • Social Media and Ad Campaign Management: Plan, publish, and track posts across social platforms and ad networks (Meta Ads, Google Ads, LinkedIn Ads) from a single dashboard.
  • Landing Pages: Easily create custom landing pages without the need for coding.
  • Forms and Calls-to-Action (CTAs): Design and embed forms and CTAs to collect visitor data.
  • Email Marketing: Create personalized email campaigns using segmentation and automation.
  • Marketing Automation: Set up automated workflows to nurture leads and improve efficiency.
  • Lead Management: Track and manage leads throughout the entire sales funnel.
  • Analytics and Reporting: Access detailed analytics to monitor campaign performance and ROI.
  • CRM Integration: Fully integrated with HubSpot CRM or other CRM systems to align marketing and sales activities.
  • Content Personalization: Deliver tailored content based on visitor behavior and interests.
  • A/B Testing: Test multiple content variations, emails, and landing pages to optimize results.

HubSpot provides businesses with everything they need to execute and optimize inbound marketing strategies effectively and efficiently.

Inbound Marketing and Artificial Intelligence (AI) 

HubSpot and Artificial Intelligence (AI) in Inbound Marketing.

HubSpot integrates AI to enhance various aspects of inbound marketing, enabling users to attract, engage, and delight customers more effectively.
With HubSpot, AI supports inbound marketing in the following areas: 

  • Content Creation: AI tools assist users in generating high-quality content, such as blog posts, emails, and social media updates, saving time and boosting campaign efficiency.
  • SEO Optimization: AI provides recommendations for optimizing content for search engines, helping users achieve higher rankings and attract more organic traffic.
  • Personalization: By analyzing user data and behavior, AI enables highly personalized marketing experiences, delivering tailored content and messaging to individual users. 
  • Predictive Analytics: AI-powered predictive analytics identify leads most likely to convert, allowing sales teams to focus on the right prospects and work more efficiently. 
  • Chatbots and Conversational Marketing: HubSpot's AI-driven chatbots engage with website visitors in real-time, answering questions, providing information, and guiding them through the sales funnel. 
  • Email Marketing: AI optimizes email marketing by suggesting the best times to send emails (personalized for each recipient), segmenting audiences, and tailoring content for higher engagement rates. 
  • Data Analysis and Insights: AI processes large volumes of data to provide actionable insights, helping users make informed decisions about their marketing strategies. 

By leveraging AI in these areas, HubSpot empowers businesses to streamline their marketing efforts, enhance customer experiences, and drive better results. 

We Help You Identify the Right Prospects and Engage with Them 

We will help you identify your ideal potential customers and communicating with them through engaging and creative content that deepens customer relationships and drives sales. 

We Align Your Marketing and Sales into a Unified Business Development Process 

Together, we'll design a frictionless marketing and sales architecture to convert more leads into customers and increase sales to your existing clients.

Identify Activities That Drive Revenue Growth 

We will build a comprehensive reporting platform that enables you to monitor, test, and refine your marketing and sales activities, focusing on business growth.

FrodX: A Pioneer of Inbound Marketing in the Region 
With over 14 years of experience, FrodX has helped more than 100 diverse companies of varying sizes across Central and Eastern Europe implement inbound marketing on various marketing automation platforms. 

How It Works in Practice

We connect Kinetara with your processes, CRM, knowledge bases and other systems used in customer-facing work. First, we define use cases, operating rules and conversation scenarios, then we test the solution and move it into production. The goal is not only to automate a call, but to set up Voice AI that takes over a concrete part of the work and improves customer experience.

 

What This Brings to Teams and Customers 

  • better availability

  • faster call handling

  • less routine work for teams

  • more consistent communication

  • fewer missed calls

  • more time for complex cases



What Users Say

"FrodX is one of those rare companies that truly understands customers, user experience, business, marketing, and branding. With their help, we first tackled email triage, and by digitalizing and automating our standard processes, our employees gained more time for consulting and handling complex tasks."
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David - GEN-I
David VidmarHead of IT Sales and Corpo at GEN-I, d.o.o.

"We pay special attention to the broader customer experience — and FrodX helped us achieve exactly that through digitalization: a better, more personalized experience for our clients. In the laboratory industry, precision isn’t just a marketing slogan — it’s the foundation of how we operate."

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Marko_Verdev_mikropolo
Marko VerdevCEO at Mikro+Polo d.o.o. Slovenia
"Our challenge isn’t selling loans — it’s helping merchants sell more. With their expertise and tools, FrodX helps us design campaigns that let us quickly test different ideas and adjust them on the go. "
Desktop - NLB Lease and go
Jaka - NLB Buy&Go
Jaka Vidrih

"In e-commerce, it’s all about speed, relevance, and personalization. With Emarsys and FrodX’s support, we’ve connected all our channels — email, Viber, SMS, Google, and Meta ads — into one seamless customer experience."
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Milena MirićMarketing Director at Shoppster Srbija i Slovenija
"In construction, purchases are infrequent and take time. FrodX helps us turn strangers into familiar faces — a crucial element of our marketing strategy. "
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Petr - Velux
Petr KrálCXU Director CEE Region at VELUX
"If I start talking to you about the Sharpe ratio, your eyes will probably glaze over. 
But if I tell you that you could be a co-owner of Apple… well, that’s a whole different story. FrodX knows how to turn technical jargon into stories people actually understand. And that’s exactly what we need in finance — to talk about numbers in a human way. "
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Goran - Generali
Goran Djuratović

Integrations

  • CRM

  • knowledge bases

  • booking or ordering systems

  • contact center and telephony

  • other back-end systems connected with customer-facing work



Use Case

Kinetara makes the most sense where a company handles a large number of similar calls, questions or bookings every day. The solution takes over the first contact, collects key information, answers frequently asked questions or routes the call further when a human is needed. This way, the team does not lose time on routine work, and customers get to an answer or next step faster. 



Check whether Kinetara is suitable for your customer-facing process

Together, we can assess which calls and interactions are suitable for automation, how to connect the solution with your systems and what impact you can expect.