Igor Pauletič

Founder and CEO of FrodX, who uses his rich experience to assist customers to transfer the latest technological, operational, and social trends into their business operations. He mostly focuses on new product development, omnichannel sales architectures, and go-to-market strategies. As a team member, he fills the role of the idea generator and constantly challenges the status quo and established decision making patterns.

Blog Post by Igor Pauletič

Igor PauletičDec 17, 2025 11:04:44 AM5 min read

Customer relationship management, chatbots, and sex

Sex is in the title pretty much just because it’ll entice more people to devote six ...

Igor PauletičDec 17, 2025 11:04:41 AM3 min read

Why are you personalizing everything except the stuff that actually makes money?

These days, marketing has one mantra: personalization. Personalized content. Personalized ...

Igor PauletičDec 17, 2025 11:04:39 AM4 min read

If you only see promotion as advertising, you’ll be dead within the next five years

I read that the average TV viewer in the United States, who uses Netflix and not ...

Igor PauletičDec 17, 2025 11:00:52 AM4 min read

I Hired a Teammate Who Never Sleeps

I still remember the first time I read Schwab's Fourth Industrial Revolution. Back then, ...

Igor PauletičDec 17, 2025 11:00:38 AM6 min read

When will AI start calling your customers instead of your sales reps?

This week I gave a short talk at AI-phoria, a meetup hosted by the Institute for the ...

Igor PauletičDec 17, 2025 11:00:33 AM10 min read

Clay isn’t the answer if your ICP is “anyone with an email address”

Last month, I sent 247 personalized emails to German CMOs in one hour. Not a single ...