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Igor Pauletič

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Founder and CEO of FrodX, who uses his rich experience to assist customers to transfer the latest technological, operational, and social trends into their business operations. He mostly focuses on new product development, omnichannel sales architectures, and go-to-market strategies. As a team member, he fills the role of the idea generator and constantly challenges the status quo and established decision making patterns.

Blog Post by Igor Pauletič

Igor PauletičDec 17, 2025 11:05:33 AM4 min read

Magistrat International: Elevating Online Sales with Personalization and Automation

Since its founding in 1991, Magistrat International, d.o.o. has been one of Slovenia’s ...
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Igor PauletičDec 17, 2025 11:05:31 AM4 min read

What a website was in 2010, an AI agent will be in 2026

When I founded my first startup back in 1997, one of the very first things we did was ...
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Igor PauletičDec 17, 2025 11:05:29 AM4 min read

How to live vs. how to make money

Every time I come back from the United States, my friends, acquaintances, and business ...
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Igor PauletičDec 17, 2025 11:05:27 AM2 min read

Let’s talk about feelings

Last month my professional education focused on two topics: design thinking and the ...
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Igor PauletičDec 17, 2025 11:05:24 AM4 min read

People can develop a long-distance relationship up to their weddings, but you as a provider aren’t able to use Zoom to develop customer trust in working with you?

On Monday I invited my Facebook friends to apply for our latest webinar: this time we’re ...
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Igor PauletičDec 17, 2025 11:05:22 AM7 min read

What gives a recommendation authenticity, and how can we encourage recommendations?

’m never sorry about spending money on three things: golf, top cuisine, and excellent ...
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Igor PauletičDec 17, 2025 11:05:20 AM3 min read

What value do you provide to your customer?

We all know that a customer’s purchasing decision is basically nothing but a simple ...
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Igor PauletičDec 17, 2025 11:05:18 AM5 min read

What will you invest in: technology or emotions?

Progress requires technology, first and foremost, at least if you want to make any ...
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Igor PauletičDec 17, 2025 11:05:16 AM13 min read

Waiting: The assassin of the user experience

The famous mathematician Blaise Pascal said that “all of humanity’s problems stem from ...
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Igor PauletičDec 17, 2025 11:05:13 AM2 min read

Zalando Is Screwing It Up

I recently stumbled upon a Forbes Slovenia article detailing how Zalando has blocked ...
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