Game changer
Editorial
A Partnership
That Simplifies
the Complex
Here’s an unpopular truth: most companies were completely unprepared for artificial intelligence. Not because the technology wasn’t ready – but because it demands a new way of thinking about processes, roles, and decisions. The gap between what AI can do and how companies actually use it grows wider every month. We’ve seen this before. We’ve lived it.
Between 2012 and 2015, we were among the pioneers helping companies adopt marketing automation. We quickly realized that clients didn’t just need a tool – they needed a partner who would handle execution until they could do it themselves. That’s how inbound marketing became the regional standard. Many of those companies still work with us today. Now, the situation feels familiar – only faster and far more transformative. That’s why we’ve evolved our entire business model. We didn’t just acquire new knowledge or develop new tools – we changed the way we take responsibility.
Between 2012 and 2015, we were among the pioneers helping companies adopt marketing automation. We quickly realized that clients didn’t just need a tool – they needed a partner who would handle execution until they could do it themselves. That’s how inbound marketing became the regional standard. Many of those companies still work with us today. Now, the situation feels familiar – only faster and far more transformative. That’s why we’ve evolved our entire business model. We didn’t just acquire new knowledge or develop new tools – we changed the way we take responsibility.
Kinetara: Agentic BPO
AI agents that don’t wait for tasks – they take them on themselves. Even more: they autonomously manage processes like missed-call handling, consent collection, and post-sale communication. And we guarantee they work. Simply put – we don’t sell technology. We sell work done, enabled by that technology.
GaaS: Growth as a Service
A long-term partnership for B2C companies, where we take full ownership of retention marketing and loyalty management – from strategy and technology to execution and optimization. No extra hires. No long implementations. You pay for growth, loyalty, and customer value – not for hours spent.
This Is the future of partnership: we help companies move forward into the AI era without carrying risks they can’t afford on their own. That’s how we simplify the complex. And that’s what we wanted to share with you in this edition of Game Changer magazine.
Enjoy the read,
Igor Pauletič
Co-founder & CEO, FrodX
This Is the future of partnership: we help companies move forward into the AI era without carrying risks they can’t afford on their own. That’s how we simplify the complex. And that’s what we wanted to share with you in this edition of Game Changer magazine.
Enjoy the read,
Igor Pauletič
Co-founder & CEO, FrodX
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Številka 4 | DECEMBER 2025
GAME CHANGER
INSPIRING BUSINESS STORIES OF REMARKABLE PEOPLE
