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PHONE HOTLINE: +386 590 327 40E-MAIL: office@frodx.com

Revamping Your Marketing Technology: A Strategic Guide to Crafting an Effective RFP

 

Are you planning to upgrade your marketing technology?

Every organization eventually faces the challenge of modernizing its marketing stack. But how do you choose the right solution that truly supports your business goals?

 

Mockup_EN_Prenova-marketinskih-tehnologij_2025

In this guide, you'll discover:

  • ✅How to structure a Request for Proposal (RFP) to select the best marketing technology.
  • ✅The key questions to ask potential vendors.
  • ✅How to align technical requirements with your overall business strategy.
  • ✅Common pitfalls in martech upgrades—and how to avoid them.

Don’t start with technology—start with strategy!

What will you learn

1
How to craft an RFP that attracts truly relevant vendor responses.
2
How to select a provider that will support your long-term growth.
3
What to look for when evaluating proposals—and how to avoid common traps.
4
The essential technical and business requirements to ensure the best fit.

Do you want to successfully invite providers to submit an offer?

Download the guide Revamping Your Marketing Technology: A Strategic Guide to Crafting an Effective RFP and read key tips that will help you wisely choose a new solution provider. Enter your details and download the guide now! ⬇️