Loyalty Program Trends 2026 - free report
The Loyalty Program Trends 2026 report is based on responses from 170+ loyalty and CRM professionals from around the world and six years of comparative data - and shows exactly where the industry is heading.

With the Loyalty Program Trends 2026 report, discover how:
- gamification is becoming the foundation of loyalty programs - no longer an add-on, but strategic infrastructure,
- automation and predictive segmentation are replacing manual loyalty management,
- brands are shifting focus from discounts to experience-based rewards that build emotional attachment,
- to manage loyalty programs in an environment of rising costs, regulatory pressure, and market saturation,
- to prove the ROI of a loyalty program to internal stakeholders and justify long-term investment.
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Deepen your understanding of loyalty - from goals to investments
Challenges experts face in 2026: Market saturation, budget pressure, privacy concerns, and the complexity of omnichannel execution - which challenges are at the top of the agenda today?
Loyalty program goals: CLV, churn reduction, and ROI have been the leading goals for five consecutive years. What does that tell us about the maturity of the industry?
Investment priorities: Personalisation, automation, and program development are leading investments in 2026. Where are budgets growing - and where are they shrinking?
Trends for the next 2-3 years: Gamification, predictive segmentation, and experience-based rewards are at the top. Which trends are on the rise - and which are losing momentum?
What the best programs do: Starbucks, Sephora, Amazon, Nike - what do the programs that set the standard have in common?
Download the report for free.
