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Loyalty Program Trends 2026 - free report

 

The Loyalty Program Trends 2026 report is based on responses from 170+ loyalty and CRM professionals from around the world and six years of comparative data - and shows exactly where the industry is heading.

loyalty program trends 2026

With the Loyalty Program Trends 2026 report, discover how:

  • gamification is becoming the foundation of loyalty programs - no longer an add-on, but strategic infrastructure,
  • automation and predictive segmentation are replacing manual loyalty management,
  • brands are shifting focus from discounts to experience-based rewards that build emotional attachment,
  • to manage loyalty programs in an environment of rising costs, regulatory pressure, and market saturation,
  • to prove the ROI of a loyalty program to internal stakeholders and justify long-term investment.

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Zakaj in čemu sploh omnichannel personalizacija?

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Poglobljeno razumevanje strank

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Povečana angažiranost in zvestoba

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Poenotena izkušnja strank

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Odločanje na podlagi podatkov
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Personalizacija v realnem času

Deepen your understanding of loyalty - from goals to investments

Challenges experts face in 2026: Market saturation, budget pressure, privacy concerns, and the complexity of omnichannel execution - which challenges are at the top of the agenda today?

Loyalty program goals: CLV, churn reduction, and ROI have been the leading goals for five consecutive years. What does that tell us about the maturity of the industry?

Investment priorities: Personalisation, automation, and program development are leading investments in 2026. Where are budgets growing - and where are they shrinking?

Trends for the next 2-3 years: Gamification, predictive segmentation, and experience-based rewards are at the top. Which trends are on the rise - and which are losing momentum?

What the best programs do: Starbucks, Sephora, Amazon, Nike - what do the programs that set the standard have in common?

 

Download the report for free.

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