Omnichannel Lifecycle Marketing with Emarsys

Ready to Elevate Your Customer Experience? 

Understand your customers' behaviors and needs throughout their lifecycle and engage with them at the right place, at the right time, with relevant content. We help you systematically organize and connect processes and campaigns to achieve this, positively impacting your customers and improving your campaign results. 

Our comprehensive and tailored solution on the Emarsys platform enables you to create and manage omnichannel lifecycle marketing strategies that enhance engagement, satisfaction, and customer lifetime value. This is the power of modern marketing – encourage the right customer behaviors and build lasting relationships by delivering personalized experiences and rewards your customers genuinely value.

What Is Omnichannel Lifecycle Marketing?  

Omnichannel lifecycle marketing is a strategic approach that allows businesses to communicate with customers throughout their lifecycle via various interconnected communication channels. Instead of focusing on individual channels or stages, this approach integrates all touchpoints into a unified and coherent experience. 

• Customer Acquisition:
  Attract new customers through coordinated marketing campaigns.
• Reactivation: 
  Re-engage inactive customers with targeted campaigns.
• Retention: 
  Retain existing customers with relevant offers and support.
• Customer Engagement: 
  Increase interaction and loyalty through personalized communication.

The omnichannel approach ensures consistent messaging, regardless of the channel your customers use – email, text messages, social media, website, mobile app, contact center communication, or in-store interactions. 

With Emarsys, you can create impactful campaigns that drive customer engagement and build loyalty, ensuring your business thrives in today's competitive landscape. 

Emarsys: A Leading Global Platform for Customer Engagement

Recognized by Gartner and Forrester as a leader, Emarsys offers a comprehensive suite of tools for planning, executing, and optimizing omnichannel lifecycle marketing and personalization.

Key Features: 

• Advanced Customer Segmentation: Target customers based on behavior, purchase history, preferences, and demographic data. 
• Personalized Communication: Tailor messages and offers to individual customers based on their preferences and interactions with your brand. 
• Campaign Automation: Set up automated workflows triggered by specific events, such as abandoned carts, interrupted browsing, birthdays, or service milestones. 
• Omnichannel Integration: Deliver a unified customer experience across email, text messages, push notifications, mobile apps, websites, social media, and mobile wallets. 
• Analytics and Reporting: Track key performance indicators (KPIs) such as engagement rates, conversions, customer retention, and marketing ROI. 
• Integration with E-Commerce, POS, CRM, and Contact Centers: Connect with your existing systems for a unified customer view and simplified data management. 
• AI-Powered Personalization: Leverage artificial intelligence to automate product recommendations, select the best communication channels, and optimize messaging times for each customer. 
• A/B Testing: Test different campaign elements to optimize performance and achieve better results. 
• Compliance Management: Ensure compliance with data protection laws, privacy regulations, and other legal requirements. 

Emarsys empowers businesses to create seamless, personalized customer journeys across all touchpoints, driving engagement, loyalty, and business growth. 

Emarsys and Artificial Intelligence (AI) in Omnichannel Lifecycle Marketing

Emarsys incorporates AI to enhance the efficiency of omnichannel lifecycle marketing, enabling more personalized and relevant customer experiences. 

With Emarsys, you can leverage AI in the following areas: 

• Predictive Analytics: AI analyzes historical customer data to predict future behavior, such as purchase likelihood, churn risk, or response to specific offers. 
• Product Recommendations: Based on past purchases and website behavior, AI recommends products or services likely to interest individual customers. 
• Send Time Optimization: AI determines the optimal time to send messages to each customer, increasing open rates and engagement.  
• Dynamic Content: AI customizes content in real-time based on customer behavior and preferences, ensuring relevance. 
• AI-Powered Segmentation: Automatically create customer segments using machine learning algorithms to uncover hidden patterns in data. 
• Anomaly Detection: AI identifies unusual behavior patterns, enabling timely actions, such as preventing customer churn. 

Emarsys empowers businesses to deliver smarter, more impactful marketing by integrating AI into every stage of the customer lifecycle, ensuring consistent, personalized, and effective engagement. 

Marketing Teams

Increase customer engagement, enhance campaign efficiency, and boost the ROI of your marketing efforts.

• Managing Multichannel Communication from a Single Platform: Handle communication across popular channels like email, text messages, social media, mobile apps, web personalization, and more—all from one platform. 
• Personalized Communication: Create targeted campaigns tailored to individual customer preferences. 
• Process Automation: Simplify campaign management with automated workflows. 
• Analytics and Reporting: Access detailed reports on campaign performance, enabling data-driven decision-making. 

Sales Teams 

Encourage repeat purchases, increase sales per customer, and improve customer retention rates.

• Increased Sales per Customer and Lifetime Value (LTV): Encourage customers to make more extensive and frequent purchases with personalized offers and rewards. 
• More Informed Interactions: Access to customer data enables the sales team to tailor their approach and improve effectiveness. 
• Customer Retention: An effective omnichannel approach reduces churn and enhances long-term customer value. 

IT Department

Simplify IT infrastructure, empower marketing professionals, enhance data security, and support the company's digital transformation journey.

• Tool Consolidation and Elimination of Shadow IT: Using Emarsys as a central platform reduces the need for multiple separate systems, simplifies IT infrastructure, and lowers maintenance costs. 
• Security and Compliance: Emarsys adheres to high security and compliance standards, including GDPR, ISO 27001, and SOC 2 Type II, ensuring comprehensive safety and regulatory compliance. 
• Reliability and Scalability: As a cloud-based platform accessible 24/7 via a web browser, Emarsys minimizes downtime or data loss risks. 
• Reduced IT Workload: Its intuitive interface and minimal support requirements allow IT teams to focus on strategic projects. 

Company Leadership 

Gain tools for strategic decision-making, resource optimization, and guiding the company toward achieving long-term goals. 

• Increased Customer Lifetime Value: Omnichannel marketing directly impacts revenue and business growth. 
• Data-Driven Decision-Making: Leverage analytics to monitor key KPIs and adapt strategies effectively. 
• Competitive Advantage: Stay ahead of competitors with an innovative and efficient approach, boosting market share. 

If you need more information about implementing omnichannel lifecycle marketing with Emarsys, the quickest way is to consult our specialist, who will understand your needs and guide you through the following steps to achieve your goals. 

Book your appointment in just a few clicks and join the many satisfied customers who have grown their business with our help. 

With a solution that combines cutting-edge global technology and expertise with local market knowledge, you'll enhance your market position and build lasting trust with your customers.