GA Adriatic:
GA Adriatic: Effective ways to be more connected with Renault and Dacia owners
Industry
Automotive
CALL
GA Adriatic wanted to improve engagement with its customers, both vehicle owners and potential car buyers, and increase the effectiveness of its marketing campaigns. They needed a solution for better customer segmentation, personalisation of communication and multi-channel integration.
RESULTS
Using the SAP Emarsys platform, FrodX helped GA Adriatic to achieve higher customer engagement, improve open and read rates of email campaigns and increase customer satisfaction through real-time personalised communication.
Technology: SAP Emarsys
Working with FrodX has allowed us to better understand our customers and tailor our campaigns to their needs. The results are remarkable.
GA Adriatic
GA Adriatic, d.o.o. is responsible for the import and distribution of Renault, Nissan, Dacia, MG and Alpine vehicles in Slovenia.
Challenge
GA Adriatic faced the challenge of lower customer engagement and less effective marketing campaigns. They needed an advanced solution for customer segmentation, message personalisation and multi-channel communication to better reach both existing car owners and potential customers.
Solution
SAP Emarsys GA Adriatic enables personalised outreach to car owners. The communication varies according to the business or physical customer segment and additionally according to the specificities of individual customers. Thus, the most profitable customers can be addressed in a certain way, while former car owners can be addressed in a completely different way. In addition to regular e-newsletters, automated campaigns are also used, such as birthday greetings with a "car birthday" gift, welcome campaigns for new Renault and Dacia owners, and campaigns for potential customers who have expressed an interest in buying but have not completed their purchase.
Emarsys is connected to the company's back-office system, allowing communication with customers throughout the entire purchase process. Customers can thus be actively encouraged to take the next step in the process - from signing up for a test drive to requesting a quote and, after purchase, to taking advantage of after-sales services, not only regular servicing but also the purchase of additional equipment.
By using Emarsys, GA Adriatic effectively strengthens customer relationships, improves the customer experience and increases the chances of repeat purchase.
Results
Today, GA Adriatic is achieving outstanding results using SAP Emarsys. The email open rate has increased to 45.1%, significantly higher than the industry average of 12.6%. Likewise, the click-through rate has risen to 8.6%, compared to the industry average of 4.7%. These improved engagement rates show that GA Adriatic is reaching out to vehicle owners today with relevant content. Through segmented outreach and personalisation of content, channel and timing of communication, GA Adriatic has established stronger ties with Renault and Dacia vehicle owners.
*Source: HubSpot 2025