Loyalty 2.0 — Beyond Points and Discounts: Building Customer Loyalty Through Meaningful Engagement
October 01 at 1:00 PM | Online | Free
Seats are limited. After registering, you'll receive a confirmation email and a link to the online classroom.
- Identify high-value behaviors that lift customer lifetime value and purchase frequency
- Design reward systems that strengthen relationships without eroding margin
- Connect loyalty data across your omnichannel stack—email, SMS, mobile apps, and in-store
- Measure what matters with metrics tied directly to business growth
Most loyalty programs are glorified discount clubs. Customers join, rack up points, then return only for the next promotion. Sound familiar?
Smart brands are flipping the script. Instead of just rewarding purchases, they identify and incentivize behaviors that predict future loyalty: referrals, reviews, social sharing, trying new channels, completing profiles, and more.
The Problem with Points-Only Programs (5 min)
Why traditional cashback creates deal-seekers, not loyal customers
The Behavioral Framework (15 min)
How to pinpoint the actions that predict loyalty and lifetime value
Capturing the Right Signals (10 min)
Connecting data from your CRM, e-commerce platform, POS, and apps
Smart Reward Design (10 min)
Budgeting and structuring rewards that don’t erode profitability
Live Demo (15 min)
See it in practice—from customer action to automated reward
Your Questions Answered (5 min)
- Post-purchase reviews that drive social proof and SEO
- Referral campaigns that turn customers into advocates
- User-generated content that fuels marketing at minimal incremental cost
- Channel crossover—rewarding online customers who visit stores (and vice versa)
- Profile completion that powers better personalization
- App engagement that increases purchase frequency
YOUR PRESENTERS
Expert in marketing automation and customer data systems across the entire customer journey