Omnichannel Lifecycle Marketing with Emarsys
Enhance customer experience with the emarsys platform
Understand your customers' behaviors and needs throughout their lifecycle and engage with them at the right place, at the right time, with relevant content. We help you systematically organize and connect processes and campaigns to achieve this, positively impacting your customers and improving your campaign results.
Our comprehensive and tailored solution on the Emarsys platform enables you to create and manage omnichannel lifecycle marketing strategies that enhance engagement, satisfaction, and customer lifetime value. This is the power of modern marketing – encourage the right customer behaviors and build lasting relationships by delivering personalized experiences and rewards your customers genuinely value.
What Is Omnichannel Lifecycle Marketing?
Omnichannel lifecycle marketing is a strategic approach that allows businesses to communicate with customers throughout their lifecycle via various interconnected communication channels. Instead of focusing on individual channels or stages, this approach integrates all touchpoints into a unified and coherent experience.
- Customer Acquisition:
Attract new customers through coordinated marketing campaigns. - Reactivation:
Re-engage inactive customers with targeted campaigns. - Retention:
Retain existing customers with relevant offers and support. - Customer Engagement:
Increase interaction and loyalty through personalized communication.
The omnichannel approach ensures consistent messaging, regardless of the channel your customers use – email, text messages, social media, website, mobile app, contact center communication, or in-store interactions.
With Emarsys, you can create impactful campaigns that drive customer engagement and build loyalty, ensuring your business thrives in today's competitive landscape.
Key Features of Emarsys for Managing Omnichannel Lifecycle Marketing
Emarsys: A Leading Global Platform for Customer Engagement
Recognized by Gartner and Forrester as a leader, Emarsys offers a comprehensive suite of tools for planning, executing, and optimizing omnichannel lifecycle marketing and personalization.
Key Features:
- Advanced Customer Segmentation: Target customers based on behavior, purchase history, preferences, and demographic data.
- Personalized Communication: Tailor messages and offers to individual customers based on their preferences and interactions with your brand.
- Campaign Automation: Set up automated workflows triggered by specific events, such as abandoned carts, interrupted browsing, birthdays, or service milestones.
- Omnichannel Integration: Deliver a unified customer experience across email, text messages, push notifications, mobile apps, websites, social media, and mobile wallets.
- Analytics and Reporting: Track key performance indicators (KPIs) such as engagement rates, conversions, customer retention, and marketing ROI.
- Integration with E-Commerce, POS, CRM, and Contact Centers: Connect with your existing systems for a unified customer view and simplified data management.
- AI-Powered Personalization: Leverage artificial intelligence to automate product recommendations, select the best communication channels, and optimize messaging times for each customer.
- A/B Testing: Test different campaign elements to optimize performance and achieve better results.
- Compliance Management: Ensure compliance with data protection laws, privacy regulations, and other legal requirements.
Emarsys empowers businesses to create seamless, personalized customer journeys across all touchpoints, driving engagement, loyalty, and business growth.
Omnichannel Lifecycle Marketing and Artificial Intelligence (AI)
Emarsys and Artificial Intelligence (AI) in Omnichannel Lifecycle Marketing
Emarsys incorporates AI to enhance the efficiency of omnichannel lifecycle marketing, enabling more personalized and relevant customer experiences.
With Emarsys, you can leverage AI in the following areas:
- Predictive Analytics: AI analyzes historical customer data to predict future behavior, such as purchase likelihood, churn risk, or response to specific offers.
- Product Recommendations: Based on past purchases and website behavior, AI recommends products or services likely to interest individual customers.
- Send Time Optimization: AI determines the optimal time to send messages to each customer, increasing open rates and engagement.
- Dynamic Content: AI customizes content in real-time based on customer behavior and preferences, ensuring relevance.
- AI-Powered Segmentation: Automatically create customer segments using machine learning algorithms to uncover hidden patterns in data.
- Anomaly Detection: AI identifies unusual behavior patterns, enabling timely actions, such as preventing customer churn.
Emarsys empowers businesses to deliver smarter, more impactful marketing by integrating AI into every stage of the customer lifecycle, ensuring consistent, personalized, and effective engagement.
Attract the Right Customers Using the HubSpot Platform
Ready to Transform How Your Business Drives Growth?
Our comprehensive solution on the HubSpot platform allows you to anticipate your potential customers' needs before they realize them themselves. This is the magic of inbound marketing—addressing your customers' challenges by creating content and experiences that are relevant to them.
What Is Inbound Marketing?
Inbound marketing is a business strategy that attracts customers by creating engaging, educational, and easily accessible content tailored to their needs. Instead of disruptive and unwanted ads, inbound marketing provides helpful, targeted solutions to your customers' specific problems—content they actively seek online. Meanwhile, technology ensures the recognition and tracking of each potential customer's journey and delivers the right content at the right time through the most effective channels for each individual.
Key Features of HubSpot for Managing Inbound Marketing
HubSpot: The Most Comprehensive and User-Friendly Global Platform for Inbound Marketing.
With over 228,000 users, HubSpot is recognized by analysts such as Gartner and Forrester as the most advanced and sophisticated platform for inbound marketing. It offers a wide range of features in one place:
- Website and Blog Content Management: Tools for quickly creating, publishing, and managing online content to attract visitors.
- SEO Tools: Features for optimizing content for search engines, including keyword suggestions and SEO analyses.
- Social Media and Ad Campaign Management: Plan, publish, and track posts across social platforms and ad networks (Meta Ads, Google Ads, LinkedIn Ads) from a single dashboard.
- Landing Pages: Easily create custom landing pages without the need for coding.
- Forms and Calls-to-Action (CTAs): Design and embed forms and CTAs to collect visitor data.
- Email Marketing: Create personalized email campaigns using segmentation and automation.
- Marketing Automation: Set up automated workflows to nurture leads and improve efficiency.
- Lead Management: Track and manage leads throughout the entire sales funnel.
- Analytics and Reporting: Access detailed analytics to monitor campaign performance and ROI.
- CRM Integration: Fully integrated with HubSpot CRM or other CRM systems to align marketing and sales activities.
- Content Personalization: Deliver tailored content based on visitor behavior and interests.
- A/B Testing: Test multiple content variations, emails, and landing pages to optimize results.
HubSpot provides businesses with everything they need to execute and optimize inbound marketing strategies effectively and efficiently.
Inbound Marketing and Artificial Intelligence (AI)
HubSpot and Artificial Intelligence (AI) in Inbound Marketing.
HubSpot integrates AI to enhance various aspects of inbound marketing, enabling users to attract, engage, and delight customers more effectively.
With HubSpot, AI supports inbound marketing in the following areas:
- Content Creation: AI tools assist users in generating high-quality content, such as blog posts, emails, and social media updates, saving time and boosting campaign efficiency.
- SEO Optimization: AI provides recommendations for optimizing content for search engines, helping users achieve higher rankings and attract more organic traffic.
- Personalization: By analyzing user data and behavior, AI enables highly personalized marketing experiences, delivering tailored content and messaging to individual users.
- Predictive Analytics: AI-powered predictive analytics identify leads most likely to convert, allowing sales teams to focus on the right prospects and work more efficiently.
- Chatbots and Conversational Marketing: HubSpot's AI-driven chatbots engage with website visitors in real-time, answering questions, providing information, and guiding them through the sales funnel.
- Email Marketing: AI optimizes email marketing by suggesting the best times to send emails (personalized for each recipient), segmenting audiences, and tailoring content for higher engagement rates.
- Data Analysis and Insights: AI processes large volumes of data to provide actionable insights, helping users make informed decisions about their marketing strategies.
By leveraging AI in these areas, HubSpot empowers businesses to streamline their marketing efforts, enhance customer experiences, and drive better results.
Why Do Companies Choose FrodX to Implement Omnichannel Lifecycle Marketing on Emarsys?
We Help You Develop a Tailored Strategy
It's not just about implementing a software solution—it's a comprehensive approach to increasing customer value and driving your business growth.
We Optimize Your Marketing Strategies with AI Solutions
We leverage advanced AI-driven solutions to enhance the efficiency of your campaigns and maximize ROI.
We Enable Seamless Integration with Existing Systems
We ensure that Emarsys integrates effortlessly with your current systems, simplifying management and enhancing efficiency.
We Connect Your Data for a Comprehensive Understanding of Customers
We consolidate data from various sources (data silo integration and the creation of a golden record) to provide a complete view of customer behavior and preferences, enabling more effective segmentation and personalization.
Why Do Companies Choose FrodX to Implement Inbound Marketing on HubSpot?
We Help You Identify the Right Prospects and Engage with Them
We will help you identify your ideal potential customers and communicating with them through engaging and creative content that deepens customer relationships and drives sales.We Align Your Marketing and Sales into a Unified Business Development Process
Together, we'll design a frictionless marketing and sales architecture to convert more leads into customers and increase sales to your existing clients.FrodX: A Pioneer of Inbound Marketing in the Region
With over 14 years of experience, FrodX has helped more than 100 diverse companies of varying sizes across Central and Eastern Europe implement inbound marketing on various marketing automation platforms.
Who Can Benefit from Our Solution?
Marketing Teams
Increase customer engagement, enhance campaign efficiency, and boost the ROI of your marketing efforts.
- Managing Multichannel Communication from a Single Platform: Handle communication across popular channels like email, text messages, social media, mobile apps, web personalization, and more—all from one platform.
- Personalized Communication: Create targeted campaigns tailored to individual customer preferences.
- Process Automation: Simplify campaign management with automated workflows.
- Analytics and Reporting: Access detailed reports on campaign performance, enabling data-driven decision-making.
Sales Teams
Encourage repeat purchases, increase sales per customer, and improve customer retention rates.
- Increased Sales per Customer and Lifetime Value (LTV): Encourage customers to make more extensive and frequent purchases with personalized offers and rewards.
- More Informed Interactions: Access to customer data enables the sales team to tailor their approach and improve effectiveness.
- Customer Retention: An effective omnichannel approach reduces churn and enhances long-term customer value.
IT Department
Simplify IT infrastructure, empower marketing professionals, enhance data security, and support the company's digital transformation journey.
- Tool Consolidation and Elimination of Shadow IT: Using Emarsys as a central platform reduces the need for multiple separate systems, simplifies IT infrastructure, and lowers maintenance costs.
- Security and Compliance: Emarsys adheres to high security and compliance standards, including GDPR, ISO 27001, and SOC 2 Type II, ensuring comprehensive safety and regulatory compliance.
- Reliability and Scalability: As a cloud-based platform accessible 24/7 via a web browser, Emarsys minimizes downtime or data loss risks.
- Reduced IT Workload: Its intuitive interface and minimal support requirements allow IT teams to focus on strategic projects.
Company Leadership
Gain tools for strategic decision-making, resource optimization, and guiding the company toward achieving long-term goals.
- Increased Customer Lifetime Value: Omnichannel marketing directly impacts revenue and business growth.
- Data-Driven Decision-Making: Leverage analytics to monitor key KPIs and adapt strategies effectively.
- Competitive Advantage: Stay ahead of competitors with an innovative and efficient approach, boosting market share.
FrodX: The Leading Expert in Omnichannel Lifecycle Marketing in the Region Both local businesses and international corporations trust our solutions for establishing and optimizing omnichannel lifecycle marketing strategies.
Get in Touch with Us
If you need more information about implementing omnichannel lifecycle marketing with Emarsys, the quickest way is to consult our specialist, who will understand your needs and guide you through the following steps to achieve your goals.
Book your appointment in just a few clicks and join the many satisfied customers who have grown their business with our help.
With a solution that combines cutting-edge global technology and expertise with local market knowledge, you'll enhance your market position and build lasting trust with your customers.